Master Course: Fashion Marketing and Product Management at IED Milano
Italy
Description:
This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director. A professional able to interpret the economical scenario, to anticipate and analyze the changes incurring in the Fashion System, to evaluate competitors strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.
Highlights:
The educational specialization in Product Management allows to deal with the development and management of a range of products from the point of view of the Product manager, following the entire development process of collections and interacting with the creative office, the pattern making labs, the production division or the sales office. Particular attention is paid to the specific features of Luxury products.
Degree Level: Masters Degree
Minimum Education: Bachelors
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Subject Areas :
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- Fashion Design
- Marketing, Ad., & PR
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Cost in US$: Inquire for more information
Experience Required: no
This Program is open to
Worldwide
Participants.
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Typical Living Arrangements :
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- Apartment/Flat
- Independent living
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Participants Travel to Italy
Independently
Typically Participants Work
Independently
Istituto Europeo di Design- International Office-'s Mission Statement: For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication.
Today it is an international network with Seats in Milan, Rome, Turin, Venice, Madrid, Barcelona and Sao Paolo and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses.
The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.
Year Founded: 1966
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