Master in Fashion Communication Coordination

  Italy

• Milan: 
Milan

Term: Academic Year 
Dates: inquire for specific dates

Description: Starting dates of courses: November. The course will be held in Italian with simultaneous interpretation into English.

For enterprises competing in the Fashion System, the creation of innovative and high quality products is a necessary prerequisite, but communication is a determining factor in their success. The aim of this course is to produce a Fashion Communication Coordinator, a professional capable of creating and managing an integrated communication strategy for a fashion brand.

This is the person who, together with the General Management and Public Relations Department, creates and reinforces the image of the brand, rendering it attractive to a clearly identified target, which must relate to the brand and feel symbolically and emotionally tied to it, without even considering the product itself.

Coordinating the integrated communication policy from creation to implementation, means defining the objectives, identifying the type of Media which are most suitable for different target groups, selecting, managing and coordinating the various professionals who contribute to designing and promoting the corporate image and brand product: from the photographer to the stylist, to the art director.

The main strength of this Master, is its capacity to combine theoretical preparation, study and analysis of the most successful manufacturing case studies with solid experience carried out in collaboration with enterprises within the sector.

Minimum Education: Bachelors

Experience Required: no

Typically Participants Work Independently

Istituto Europeo di Design- International Office-'s Mission Statement: For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Madrid and Barcelona and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded: 1966