Master in Packaging Design

  Italy

• Milan: 
Milan

Term: Academic Year, Fall, Spring, Summer, Throughout the year, Trimester, Winter 

Description: Packaging is no longer simply the surface-filter between contents and the world outside. A single product exists but also appears with its own personalized packaging that distinguishes it, protects it, transports it and explains it. Everything is wrapped, enveloped, put into a box, a bag or a bottle, wrapped in cling-film, vacuum-packed.                                       

Features of the course:

This Master in Packaging Design, ideated and realized through cooperation's between the IED Arti Visive and IED Design Schools, is without doubt a reference point for future designers, marketing managers and heads of product development. The course is divided into various levels that alternate project design activities and research, integrated with disciplines such as Design, Graphic Design and Communication.

Sonia Pedrazzini, Master coordinator. Sonia Pedrazzini is a product designer, specialized in the field of cosmetics. The course begins: January 2006. The course will run in Italian with English translations.

Highlights: Projects

This course will have three main projects that will be developed in collaboration with market leading companies. The role of the companies will be to present the project brief and guide each phase of development while offering any technical assistance if needed. Trips to production sites will be organised. The 3 projects will be: Plastic and Cosmetic Packaging, Paper Packaging, Glass and Food Packaging

Skills

Methodological and technical instruments for packaging design
3D Design approach, 3D Packaging approach, 2D Design approach, Colour applied to packaging, Sketches,Model Making
Software
Rhinoceros, 3D Studio Viz, Photoshop - Illustrator, Flash
Technologies and materials of packaging
Working of glass, paper, metals, plastic and their characteristics, Printing and pre-printing Logistics, Health and Safety  The laws, Packaging and environment
Packaging in communication strategies
Marketing and communication, Visual Merchandising
Packaging as culture
The world of Packaging, History of Packaging, Semiotic, Packaging and society, Art and Packaging.

Minimum Education: Bachelors

Experience Required: no

Participants Travel to Italy Independently Or in Groups

Typically Participants Work Independently Or in Groups

Istituto Europeo di Design- International Office-'s Mission Statement: For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Madrid and Barcelona and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded: 1966