Master Course: Fashion Marketing and Retail Management at IED Milano

  Italy

• Milan: 
Milan

Description: This Master aims at forming the Fashion Marketing Manager: a professional in charge of implementing and running the strategies on behalf of a company, drafting and enforcing the marketing plan with the Chief Executive and the Communication Director.

A professional able to interpret the economical scenario, to anticipate and analyse the changes incurring in the Fashion System, to evaluate competitors' strengths and shortcomings, to segment and monitor the market, to choice distinctive competitive positioning, that allows to build the brand awareness and achieve a better performance concerning market, image and financial-economical results.

Highlights: The educational specialisation in Retail management allows to deal with the various challenges of contemporary distribution in a detailed way: from the Fashion Buyer, interpreting the market trends for his/her own clients and defining the purchase plan of collections, up to the Retail Manager, monitoring and leading the performance of the stores in his/her own area up to the Visual merchandising manager, in charge with the brand image and the presentation of the collections within the point of sale.

Degree Level: Masters Degree

Minimum Education: Diploma/Certification

Cost in US$: Inquire for more information

Experience Required: no

This Program is open to Worldwide Participants.

Participants Travel to Italy Independently

Typically Participants Work Independently or in Groups of 5

Scholarships are Available. Visit our website to discover all scholarship opportunities for 2009 / 2010 academic year

Application Process Involves:

• Other
• Resume
• Written Application

Istituto Europeo di Design- International Office-'s Mission Statement: For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Venice, Madrid, Barcelona and Sao Paolo and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded: 1966