Fashion Marketing and Communication and Graphic Design in IED's New Seat in Florence

  Italy

• Florence: 
Florence

Description: IED Florence was opened in October 2008 and is located inside the House of Creativity, the recently restores campus is in the Renaissance cloister of Santa Maria Maggiore, in an unparalleled location in the center of the city and just a few meters from Brunelleschi's Dome. IED Florence is a venue of intercultural exchange and experience dedicated to innovation and contemporary works.

IED activities and courses derive their richness from the knowledge and appreciation of the resources of the territory, both in and around Florence such as the districts of Prato and Santa Croce sull'Arno. These districts have retained the traditional handicraft workmanship and combined it with technological innovation in order to preserve the Italian know-how on how to "Saper far bene le cose" - Make things well.

These unique products, that range from leather to dry textile goods, are found in some of the most prestigious shops world-wide, such as Ferragamo and Gucci.

IED Florence offers a wide variety of courses (from One Day to One year) in both English and Italian language, and offers the opportunity of discovering the educational offers of other IED campuses in Italy and World-wide.

IED in Florenc is specialized to be a very huge standard School for Fashion Marketing and Communication and Graphic Design.

Highlights: Course of Fashion Marketing and Communication
Look up the Study Program of the IED campus in: Florence

* A Cutting-edge Career in Fashion Management

The study of Fashion involves the study of design aspects of Fashion (Fashion Design) as well as an in-depth knowledge of new technologies and manual techniques adopted to create and promote innovative designs. The competitive and booming Fashion Industry increasingly requires professions that link aspects of Management and Communication. The course also emphasizes on the use of New Media thanks to the partnership with high-end luxury Florentine site and store Luisa Via Roma. The IED in Florence also has several contacts with Fashion-related companies in and around the Florentine area in order to create a connection with the local industry.

* Duration: From the February 2010 to December 2010

* Program: IED offers the possibility of a complete study path in the upcoming fashion management sector. The study of fashion management in Italy will provide to international students a competitive edge, really effective when looking for a good job.

* Subjects: Marketing, Visual Language, Technology of Color, Semiotics, Technology of Materials, Fashion Marketing, Advertising Techniques, Fashion Photography, Web Communications, Branding, Visual Merchandising, Publishing, Events Organization, Art Direction, Public Relations, Styling and Shooting.

* Direct Admissions
- Fashion Marketing in IED Milan: second semester of the three year course. From February 2011 to July 2012.
- Fashion Stylist in IED Milan: second semester of the three year course. From February 2011 to July 2012.

In today's fashion system, Marketing and communications are the two deciding factors as to whether a company will be successful or not. IED's course in Fashion Marketing and Communications trains professionals to be competent and convincing in a multitude of disciplines including integrated promotion strategies, dynamic external relations with multiple players working in the sector, advertising campaign monitoring and metrics, media relations, event organization and
fashion runways.

The program specializes in the development of roles in the Fashion System including:

- Press Office Manager: manages the communications of a product, a fashion designer or a brand. This person interacts with various audiences comprising: journalists, buyers, distributors shareholders and the general public.

- Public Relations Manager: Tasked with launching and promoting a fashion label, brand, product or designer and its coordinated image.

- Print Media Journalist: fashion editor or Critic capable of intellectually commenting on fashion runways and trends while describing fashion phenomena.

- Audio-Visual Journalist (Television, Web): Composites features together, presenting and commentating on fashion runways, current affairs and runways fashion events.

- Fashion Critic: Provides analytical and expository commentary on fashion from the point of view of an educated opinion leader.

- Fashion Exhibition, Museum and archive curator: organises exhibitions and events
that valorize clothing, design and accessories.

Degree Level: Bachelors Degree (Undergraduate)

Cost in US$: 13,000

Experience Required: no

Participants Travel to Italy Independently

Typically Participants Work in Groups of 20

Application Process Involves:

• Phone Interview
• Written Application

Typically The Application Process Time is 2 weeks

Post-Program Services Include:

• Alumni Network
• Job and Internship Network

Istituto Europeo di Design _ Firenze's Mission Statement: IED is an expanding international network that operates in the area of training and research in the disciplines of Design, of Fashion, of the Visual Arts and of Communications. It is a large creative workshop, flexible and dynamic, which builds on the Italian matrix of its culture, enriching it with the most innovative viewpoints garnered from every corner of the planet: a school of design that organizes training curricula for talented people with creative ambitions of every age and every tongue. Our mission: to create cultured citizens of the world, its innovators; people with the ability to make their own dreams come true with enthusiasm, liberty and responsibility.

Year Founded: 1966