MSc Marketing and International Management

  England

• South East England: 
Reading

Description: MSc Marketing and International Management is a postgraduate masters programme in the School of Management, part of Henley Business School at the University of Reading.

Marketing strategy underpins competitive advantage for most large and small business organisations. Designed for graduates of any discipline, MSc Marketing and International Management examines the role of marketing within international management, linking marketing strategy with key topics including finance and corporate social responsibility, and the impact of organisations' behaviour on environment.

You will critically evaluate key marketing strategies and practices, and learn how these help to shape organisations and markets within the evolving global business environment. Utilising theory, practice and cutting-edge approaches, including e-marketing and social networking, you will develop skills that will enhance your employability as both a marketer and a manager in any dynamic organisation.

Highlights: Programme structure:

Within MSc Marketing and International Management you will complete a mix of core and optional modules, allowing you to tailor the programme towards your own interests.

- Core modules
- Contemporary management practice
- Financial management
- Global marketing management
- International corporate social responsibility
- International strategic management
- Marketing and consumer society
- Principles of marketing
- Study skills
- Supply chain management and business marketing

Optional modules (select any 1):
You may choose one optional module from a selection spanning all areas of business and management. Contemporary management practice and one optional module can be substituted for a dissertation in agreement with the Director of Studies.

Degree Level: Masters Degree

Minimum Education: Bachelors

GBP 9,000 (UK/EU students)
GBP 14,500 (International students)

Experience Required: yes

Our postgraduate masters programmes consistently attract the best postgraduate students due to our commitment to maintaining high academic standards and strong entry requirements. You are generally expected to have obtained an upper second-class honours degree in the UK, or the international equivalent. See the masters programme in which you are interested for any specific requirements.

This Program is open to Worldwide Participants.

Participants Travel to England Independently

Typically Participants Work Independently or in Groups

Scholarships are Available. We offer a wide range of open scholarships and funding support to masters applicants from all over the world. Specific awards are available for postgraduate applicants from countries including the UK and Europe, China, Taiwan and Thailand. Please contact us for more information.

Application Process Involves:

• Disciplinary Clearance Form
• Letters of Reference
• Transcript
• Written Application

Typically The Application Process Time is 6-8 weeks

Post-Program Services Include:

• Alumni Network

School of Management at Henley Business School 's Mission Statement: The School of Management is the largest constituent part of Henley Business School at the University of Reading, with around 60 internationally-renowned faculty operating across our two campuses. One of Europe's largest business schools, Henley is also one of the very few business schools worldwide to hold triple-accredited status from the major UK, European and US bodies (AMBA, EQUIS, AACSB). From our established range of undergraduate degrees to the world-ranked Henley MBA, our programmes are distinctive, challenging and rewarding. Our graduates are highly sought after by major international employers, and influential in every sector and every country around the globe.